Market yourself and build your brand online

Discuss why it is important to market yourself? How can you build your brand online?

Everyday you have to sell yourself, when you are looking for a job, you pass an interview. Your goal is to say to the interviewer that YOU are better than another person. You have to convince someone that your way is better, easier, or faster. You pitch yourself like if pitching a product. You want to make a good impression. Like in a ad of a product, the product is always beautiful and well present. Think about the promotion of McDonald’s, and think about the burger you really get.

To build your brand online you have a lot a opportunities. With your Facebook account, Twitter, LinkedIn or a blog about yourself and your activities. It’s called self-promotion. It is the image you’re selling to others. You show that you are able to do a job. You also can expose how you can do a task and why your are better than another. Every one of us is a brand, so social media (Twitter, Facebook, LinkedIn, personal blog) it’s a good way to build a brand online. You should make a list of words that best describe and present yourself on the every social media.